Serving Everyone Is Serving No One
How to *actually* Niche your MSP
Thursday, March 16th
2 PM ET
Making the steps to adopt a niche is HARD.
But without doing it, you're just spinning your wheels.
Joe Rojas & Jeff Loehr will be joining me for this episode of MSP Mindset to cover:
- Why agnosticism is where MSPs go to Die
- How to overcome the fear of niching (because turning down clients goes against everything in us!)
- The challenges they each faced and how they overcame them - 3 times!
- How they chose their niches, and why
- How they customized their services to the niches they chose
- The difference it made in their success when they niched down.
Joe Rojas
- Co-Founder and COO of Start Grow Manage
- Author of "How Entrepreneurs Thrive"
- Serial Entrepreneur
- Began his career in IT in the military
- Formed his own managed services company
- Now empowers entrepreneurs to overcome challenges
Jeff Loehr
- CEO and Partner of Start Grow Manage
- Growth and communication specialist
- Empowers companies to:
- Connect with their audience
- Increase their influence
- Drive sales
- Improve the adoption of new ideas
- Believes the #1 driver of growth is clarity.
Damien Stevens
- Host of the MSP Mindset Show
- Former MSP who experienced data loss firsthand
- Founder & CEO of Servosity
- Husband and dad of 3
- Dad joke connoisseur
Pretty safe to assume he'll be on every episode, just to throw that out there.
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